Distribution

Lutra Distribution

Prerequisites

• Lutra account and access
• Google Sheets or Excel spreadsheet with contacts
• Email SMTP credentials or integrated email service

Setup & Spreadsheet Preparation

1. Prepare contact spreadsheet:

   - Columns: `Email`, `FirstName`, `Course`, `Status`
   - Example:
   | Email               | FirstName | Course               | Status   |
   |---------------------|-----------|----------------------|----------|
   | student1@example.com | Alice     | Intro to AI          | Enrolled |
   | student2@example.com | Bob       | Machine Learning 101 | Pending  |
   

2. Connect Lutra to your spreadsheet: Import or link the spreadsheet in Lutra.
3. Configure email service: Set SMTP or use Lutra’s built-in email provider.

Email Template Creation

Use variables for personalization:

Subject: Welcome to {{Course}}, {{FirstName}}!

Hi {{FirstName}},

Thank you for enrolling in {{Course}} at AI Academy. We’re excited to have you!

Best,
AI Academy Team

Automation Setup

Prompt Lutra to send an email to the table above using the template above.

Examples

• Student Notification: AI Academy Enrollment confirmation, course reminders.
• Marketing: New course announcements, special offers.

Opus Distribution

Prerequisites

• Opus account
• Social media accounts (Twitter, LinkedIn, Facebook, etc.)
• Content assets (images, text, links)

Platform Setup

1. Connect social media accounts in Opus. To do this, navigate to “Settings” > “Social Accounts.” Authenticate each platform.
2. Verify permissions for posting and analytics access.

Content Creation & Scheduling

1. Create new post:

   - Enter text content promoting AI Academy courses.
   - Attach images or videos.
   - Add hashtags and links.
   

2. Schedule post:

   - Select date and time for publishing.
   - Optionally set recurring posts.
   - Save and confirm scheduling.
   

   Save and confirm scheduling.

Analytics Monitoring

• Access “Analytics” dashboard.
• Track engagement metrics: likes, shares, comments, clicks.
• Use data to optimize future posts.

Examples

• Course Promotion: Announce new AI course launch with teaser video.
• Engagement: Post AI trivia questions or student testimonials.